J made its debut at Juventus Stadium on 12 September 2024. During its history, the club has acquired a number of nicknames, la Vecchia Signora (the Old Lady) being the best example. The "old" part of the nickname is a pun on Juventus which means "youth" in Latin.

Juventus are not only known as The Old Lady. Their other nicknames include references to the famous stripes: I bianconeri (the black-and-whites) or Le zebre (the zebras). La Madama (Piedmontese for Madam) is another reference to the club being female.