[transitive] sport something to have or wear something in a proud way synonym wear. to sport a beard. She was sporting a T-shirt with the company's logo on it.

: of, relating to, used, or suitable for sport. especially : trained for trapping or retrieving game. sporting dogs. : marked by or calling for sportsmanship. : involving such risk as a sports contender may expect to take or encounter.

EA officially parted ways with FIFA last year after CEO Andrew Wilson indicated that he was dissatisfied with the partnership in a leaked internal meeting. Basically, what we get from FIFA in a non-World Cup year is the four letters on the front of the box,  Wilson said at the time.

It all came down to money. According to The New York Times, FIFA was asking for double its $150 million licensing fee to allow Electronic Arts to continue using its name. EA, meanwhile, was starting to question what it was actually getting for that money.