Steve Birch is the CEO at Sky Betting and Gaming .

Sky Betting and Gaming is the United Kingdom's leading mobile-led betting and gaming operator, providing real-money gaming and a diversified gaming product portfolio to customers in the UK, Ireland, and across Europe.

You will not be able to sign in if you cannot find your provider in the list, do not have the channel, or have an internet-only or cellular-only account. BET is offered through participating TV providers. To see the list of providers, choose "Unlock All Content" or "TV Provider" in the app's settings.

BET NOW and bet are not a subscription service. It's free to download the app, and you need to log in with your cable TV provider to watch locked content on the app or website. If you are looking to subscribe to a service, check out BET+ in the app store. Was this article helpful?